At the end of May various stakeholders met in Dubysa to discuss grassland maintenance problems. Low milk prices and low payments were mentioned being main problems together with aging of locals. After the discussions, the perfect solution was demonstrated to overcome at least first two problems – production of goat cheese.
A young family that moved from the city started their business by providing accommodation services as well as selling goat cheese. They called their products „Slėnio sūriai“ (Eng. cheese of the valley) and sell them for both locals and citizens of bigger cities (e.g. Kaunas).
Those young businessmen proved that selling the products (rather than raw materials) generates higher revenue and creates preconditions for grassland maintenance.